Daniel Wishnia is the founder of Wish On Line and an enterprise AI adoption and transformation advisor, based in Israel and working across Europe. He helps large organizations get generative AI used every day, not piloted and shelved. He currently leads a Microsoft 365 Copilot rollout across more than twelve business units at a publicly listed insurance group.

He coined the term "citation economy" for the shift in brand value from web traffic to how often AI systems name a company as the answer. He also coined "adoption debt": The accumulating gap between what a deployed AI tool can already do out of the box and what an organization has actually absorbed into how its work gets done.

From 2019 to 2026 he was Chief Digital Transformation Officer, and later AI Project Manager, at Aroundtown SA, an MDAX-listed European real estate group. Before that he spent nine years as Director of Digital and eCommerce at GCH Hotel Group, 120 hotels in seven countries, where he launched the first VR travel portal built by a hotel group. He holds a BSc from the Technion. He speaks at PropTech Connect, IHTF and WTM London, serves as Event Ambassador for E-Commerce Berlin Expo, and sits on the jury of the eCommerce Germany Awards.